The Mother of Trek

Our mothers offer the clearest perspective on our history. They know the true story of our lives in a way we never will. For a family-owned company like Trek, this fact has special significance.

We sat down with Elaine "Lainey" Burke, one of the very few who have been part of the company since day one, to discuss Trek's early days and the most memorable moments in its 40-year history. This Mother’s Day, and every day, tell your mom you appreciate the ways she’s helped you become you. Ask her to tell your story from the beginning. And listen closely. If your mom is anything like ours, she has a great story to tell... read on here Happy Mother's Day