Trek donates $1 from the purchase of any tire to the National Interscholastic Cycling Association (NICA). NICA sponsors nearly 600 mountain bike teams in middle schools and high schools in more than 20 states. NICA teams are all-inclusive; every cyclist matters and every finish counts. There are no bench-warmers in mountain bike racing!
Trek is also NICA's lead sponsor, donating $1 million a year in addition to the amount generated from tire sales.
